Press release

IFF to Showcase New, Holistic Women’s Health Concepts and Comprehensive Delivery System Capabilities at SupplySide West

NEW YORK - Oct. 20, 2022 - Supplement manufacturers who are looking for an end-to-end partner in bringing personalized, novel health products -- for women's health concerns and beyond -- to market, can explore IFF's expanded capabilities at SupplySide West 2022. Backed by a unique range of plant-based, clean label ingredients with performance and cost advantages in various formats, IFF Health and IFF Pharma Solutions can help customers solve the toughest formulation challenges and elevate their dietary supplement products.

From Oct. 31 to Nov. 4, both divisions will highlight their advanced applications expertise and science-backed solutions to help brand owners deliver their next quality, customizable supplement product -- supporting them every step of the way, from ideation to commercialization. 

At booth 4365, attendees can tap into IFF's technical know-how and experience its broad portfolio of botanicals, bioscience ingredients and quality HOWARU®  probiotic strains, supported by robust science and stability data. In fact, visitors can learn more about the newest HOWARU® probiotic concepts, tailored to women's specific health concerns including: 

  • Holistic Health: Targeted HOWARU® strains with cranberry, to increase gut comfort, boost immunity, regulate stress and offer urinary benefits
  • Mindful Beauty: Sharp-PS® (phosphatidylserine) with Lpc-37® to promote beautiful skin, cultivate a sense of calm and support cognitive function
  • Gut & Brain Health: HN019™ with Sharp-PS® to support digestion, brain function and memory
  • Mindful Wellness: Lpc-37® with Sharp-PS® to support cognitive function and regulate general feelings of stress
  • Weight Management: B420™ with artichoke to support healthy weight and manage trunk fat mass
  • Skin Health: Bl04® with Sharp-PS® to support healthy skin

With the recent acquisition of Health Wright Products, IFF is fully equipped to craft HOWARU®'s personalized women's health probiotic concepts into custom, finished supplement formats. Brand owners can collaborate to follow specific formulations, adapt the existing formulations or create completely new concepts, with quick market access. 

"Our broad portfolio of tailored probiotic strains, trending botanicals and nutritious health ingredients, in tandem with our expanded capabilities and top-to-bottom expertise, allow us to develop solutions that address specific health concerns and delight consumers," said Natalia Melo, North America regional marketing manager, IFF. "From nutritious supplement stick packs for women's holistic health to tasty probiotic chocolates for gut comfort, IFF is a brand owner's end-to-end partner for formulating nutritious solutions in innovative, sustainable formats." 

Beyond HOWARU®'s new women's health concepts and applications expertise, IFF will also showcase a variety of its customizable ingredient solutions, such as: 

  • Next-gen delivery formats and dosage forms - Through IFF Health's recent acquisition of Health Wright Products, the business has the newly expanded capabilities to deliver high-quality capsule, stick and sachet supplement formats. Also, via the Health Concepts Lab, IFF can help brand owners develop one-of-a-kind functional formats that enhance the consumer experience. Attendees can taste the business' novel samples on site, including: delicious probiotic chocolate, a peach berry cognitive health gummy with Neuravena®, Holistic Women's Complete flavored probiotic stick pack and more. 
  • Plant-based gummy supplements - GRINDSTED® Pectin Premium is based on sustainably sourced raw materials, enabling vegan gummy supplements that consumers crave. It is an easy-to-use gelling agent that adapts to your process and formulation for unmatched flexibility and efficiency. Our pectin and flavor expertise helps our customers to achieve the right gummy texture, bite, chew and consumer experience.
  • Plant-based softgel innovations - Visitors looking to meet consumers' rising demands for plant-based softgel supplements can explore IFF's SeaGel® solutions. SeaGel® is a versatile plant-based softgel technology that enables even complex formulations and the production of fully vegan softgels with unmatched efficiency.

"When you mix our expertise in delivering the highest quality ingredients with our technical prowess in sensory benefits, you get processing benefits you love and performance benefits consumers desire -- across applications," said Michael Baumann, global strategic marketing manager for dietary supplements, IFF, Pharma Solutions. "Whether you need clean-label and great-tasting gummies, plant-based supplements that mask bitter taste, or formats that are easier to manufacture, we're here to help every step of the way." 

To learn more about HOWARU®'s new women's health probiotic concepts and IFF's capabilities for next-gen dietary supplements and functional foods, visit iff.com/portfolio/dietary-supplements and howaru.com/women's-health-portfolio. 

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