Cats and dogs aren’t just pets—they're seen as family. That means pet-parents want only the best for their furry companions–wholesome, premium foods with recognizable and trustworthy ingredients that meet their pets’ personal dietary needs.
Taking a holistic approach, IFF creates next-gen pet food and treats through our insights-led Product Design. Our comprehensive portfolio, expertise, processes and solutions take your pet food products from concept to launch — and beyond. We’ve identified key trends shaping the future of pet food—read on to discover how we’re meeting them with pioneering solutions.
Pet-parents want to give their pets the highest-quality food possible—which is why our solutions and flavors provide the aroma and label preferences customers are looking for, creating elevated food and treat experiences that differentiate brands. For example, IFF POWDERPURE natural food powder is also a solution used in human food & beverages to enhance taste, nutrition and color.
As people seek increasingly customized paths to wellness, they do the same for their pets. They’re looking for new product formats that provide targeted health benefits for their pets’ specific needs. Our approach to pet wellness includes personalized, precision-based probiotic applications. We’re also able to create customized solutions that meet our customers’ unique needs through blend technology and ingredients synergies.
With demand for natural and clean-label products on the rise, families are supporting their pets’ health by shopping for products with real fruit and vegetables, healthy grains and alternative proteins. We address the desire for nutritious, recognizable ingredients with our real fruit and vegetable inclusions, created through TAURA by IFF. In addition, our vegetable-sourced emulsifiers further support desirable texture and stabilization.
From sustainably sourced ingredients to improved supply chain traceability, pet owners want products that not only prioritize the health of their pets but the planet, as well. Our food protection technologies help reduce waste by maintaining quality and lengthening shelf life, keeping pet food and treats fresher for longer while preventing oxidation and spoilage. And as a global leader in plant protein innovation, we leverage our food and beverage expertise in soy protein to bring sustainable, nutritious plant protein solutions to the pet food category.
“Our unmatched ingredient range and application expertise give us the ability to collaborate with customers throughout their entire product development process whether they’re making kibble or designing a treat with health benefits,” said Brett Volmert, Pet Food Category Marketing Lead, Nourish North America. “We can address pain points, customize solutions and work together to provide the best mealtime and special occasion experiences for cats and dogs.”
We’re reimagining and pioneering the next generation of pet food products in partnership with our customers. From dry pet food coating and production to pet treats and snacks, we have the expertise to help find solutions wherever needed.
Drop us a line to collaborate on next-gen pet food and treats: Contact us!
At IFF, we’ve harnessed our advanced dairy capabilities and technical expertise to create CHOOZIT® VINTAGE, a line of starter cultures specifically tailored to address cheddar manufacturers’ key challenges. These cultures deliver a consistently well-balanced flavor profile, ensuring a smooth, clean-cut texture without any bitterness or crumbliness across cheese batches throughout the ripening process.
The futurist and author Ray Kurzweil1 estimates that the rate of change in the world accelerates every decade. So, 20 years from now, the rate of change will be four times what it is today. That means this century will see 20,000 years of change.